The LEDS are set into laser-cut/drilled holes in glossy black acrylic (mocking it up in white, it looked slightly clinical) and ideally set up to flash in some sort of sequence. Over the top of this would be a mirrored translucent second sheet of acrylic, so that the logo is only clearly visible once the lights are on. Poorly-constructed diagram to visualise this here:

I mocked it up in a less traditional oval shape, but I'm not really feeling this one.

A friend of mine suggested a different treatment:
Ok, if you completely laser cut the persex or whatever material you used, you could have light shine directly through it. You'd need to slightly modify the text like i've very roughly done here! All the spaces in the letters and flourishes would need to be joined to the bulk of the sign. It probably wouldn't be too hard to have it so the light didn't shine out the edge of the sign if you didn't want that.

Like it but I think this would be more of a backup plan.
If anyone's got any suggestions or particularly strong opinions for/against these, it'd be great to hear your feedback!
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