May 12, 2009

Clarifying intended outcomes

Meeting with Ben from Rock Events this week just to clarify more details.

Outline of intended final outcomes:

Definite
- Full colour prototype event 'kit' - event programme/booklet, place settings, wayfinding, menu cards
- Printed tickets and invitations, including packaging
- Illuminated sign for the show and potentially for use on site at the ROH
- 3 full colour A2 typographic posters for use at the event utilising trademark calligraphic style
- Visual evidence of how the identity will be used to brand the space as well as the associated printed media

Potential
- Photographic evidence of publicity material (alleged collaboration between Battersea/Rock Events/media to raise public interest in the event with outdoor promotions)
- DVD featuring: suggested extra modes of event publication

NB: Due to differing deadlines for me and Rock Events/Battersea, a lot of the info I need for some of the finer details of my project will not be available before I go to print. Therefore there might be a certain amount of informed 'creative writing' which will later be replaced with genuine copy from both me and from the press dept at Battersea.

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