May 24, 2009

Programme layout desicion

I think til this point I've been trying to use the calligraphic thing too much, so I'm now only using it for the individual elements of the event to which I've assigned a particular phrase...the dinner and the auction, for example.

I've written an editorial piece on the Home and laid it out in the simplest most attractive way I can, while using a simple stock image (not ideal but I chose it for its clarity and how it matches the dark-toned, simplistic style of the booklet). I used the C&C trademark pink sparingly while still keeping it in there as it's a key feature of the event brand.

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