May 16, 2009

Invitation designs

Been working on the designs for the invitation (despite not having the date yet...best to be prepared...)

I want them to be very, very simple. To avoid overusing the logo I've designed a teaser phrase in the signature style to adorn the fronts of the invitations and for use in the programme.

Concept 1: single card invite, separate RSVP card
Spin's design for the HOV 'Mythologies' exhibition private view invite was just black board, with the exhibition logo laser etched into it and minimal screen-printed white text. I love this subtle effect, it's what I'm trying to implicate throughout the project (black/white/pink has huge potential to look brash and tacky so I'm trying really hard to keep everything as minimal as I can).

Considering having the phrase laser etched into a single piece of black board.
Alternatively, been looking at foil blocking. Gloss black foil black on matte black board would also be a subtle treatment. Imagine it to look something like:
Then again, the client might not appreciate the subtle treatment. Need to talk to a printer but it's probably possible to gloss-pink foil block (NOT metallic) the phrase onto board. Also the silver foil would make an impact.
For the reverse side I'm playing with a variety of layouts, all the while trying to stay completely minimal while remaining within the brand so far established.
A lot of these solutions rely on foil blocking so a lot will depend on what I learn from a couple of printers next week.

Concept 2: fold-out card, including RSVP card
Would need to be cut down from standard sizing, which will obviously hike up costing, but worth a go. In square format:
...and a B6 format.

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