Working on Deco type

Originally the type from the logo was traced from this first typeface, Maple Origins. This is a mutation of Avant Garde BK, seen beneath it in this example.


I altered the A, U, S and C of the Avant Garde typeface in the Cuffs & Collars context.


I then played with linking the first C to the O in different ways. I also experimented by moving the second C to join the U of 'Cuffs'. I think this works better than in the first draft of this logo.


I outlined the type and started to play with arrangements. When I've settled on a couple I like best, I'll work with merging more letters in the way I originally set out the draft logo.