The grainy approach

While I'm approaching the OTT decorative type concept with great caution, I've got the option of coming up with a few more of my own ideas. I'm getting a bit restless just producing clean vector-based images so I might try a slightly less polished approach.

I love the stark typographic approach of Dutch studio Almost Modern; this fold-out invitation design uses a strong blue reverse to a large grayscale lo-res candid image of a cat. Clearly this isn't the way for the identity itself but the use of a grainy photograph prompted me to consider using as a design theme this more relaxed photographic approach. Marrying a sharp clean logotype with a grainy snapshot of the animal, like a home-movie still, emphasising the fun informality of the close bond owners have with their pets.