April 14, 2009

A new approach

I had a go at creating a more decorative logo, using the pointers Ben gave me in the last discussion... He wanted something a 'bit more bling - but the right side of bling'. This was at first slightly out of my comfort zone but I interpreted it with this design, something less clinical and more ornate. It marries a script typeface with hand-drawn lettering and detailing, compiled in Illustrator.


He also asked me for this alternative treatment - which will be pitched to Battersea alongside the pink/black fashion-led designs featured previously - to consider more traditional metallic gold and silver finishes, so I've crudely simulated these against black and white backgrounds below.


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