The third and final concept

So I decided to revisit one of the less developed logos from the beginning of the project. Everything up until now has been fairly traditional in its use of type, whereas the earlier deco-inspired version was a break from the norm.

I played with this logo for a while and came up with a final idea that I think works quite well. Initially I was going to use this formation,


...but I decided to add the year and resize the 'AND' to create something more varied. I jumped ahead a little and thought about how this one might be presented in print, and thought that an iridescent 'rainbow' foil block might be worth considering, like the business cards for Universal Everything.


I then put together three pages explaining the idea, to a slightly less developed level than the previous ideas, but I've had less time to work on this one.