Hold that thought...

Still no confirmation about the meeting (I'm hoping I'll hear something on Monday) but in the meantime, I'm supposed to be coming up with a third treatment to pitch. Due to unavoidable personal circumstances, my plans to work through today and yesterday on this third concept were shot. I've therefore got much less time than I originally set aside for this.

I looked back on the work so far and the one concept that never really got my full attention was the idea I subtitled 'Deco'.


I think that within this concept there is potential for further development. I've been trying to design things that can be interpreted well in three dimensional applications as well as purely print and this certainly fits that criteria.

Saturday action plan:

- Further develop type for this concept
- Experiment with colour schemes other than the original pink/black*
- Consider an illustrative aspect
- Consider potential 3D outcomes, for this and the calligraphic approach

* I think originally the client considered this design to be part of the typographic identity I pitched first, since the colour scheme was the same