For my FMP, I am working with Rock Events on the visual identity for the inaugural Collars & Cuffs Ball for Battersea Dogs & Cats' Home. This high-profile event is being staged to raise money and awareness for the popular charity; the home is full to capacity with around another 400 animals on its waiting list for a place. By holding a star-studded charity ball with guaranteed media coverage, Battersea hope to thrust their organisation back into the public eye.
The visual identity I design will be applied across all the associated printed material, from initial invitations and sponsorship request letters right through to the programmes and menus on the night itself. There's scope for involvement with as many design aspects of the event as possible.
I've confirmed details of my project after a meeting yesterday with Rock Events' director. I showed him some (very) preliminary concepts for the identity design based on slim guidelines he initially suggested last week, and we discussed more concepts to pitch to Battersea next week. They'll decide which approach is most suitable, and the logo will then be employed almost immediately for e-mail sendouts, sponsorship requests, booking letter etc.
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