As preliminary sketches these went down well, with a particularly strong response to the serif treatment first posted. The client wanted me to try and integrate a dog collar into the typography, which I was unsure about to say the least. I tried many ways to do this subtly and eventually found a way that seemed extremely simple, yet I think quite effective.
This will be the main concept I pitch to the client when we next meet next week. Other themes he wanted me to explore were Art Deco-based and a more regal treatment to take into account there will be a state presence. I had a beautiful illustrated regal logo drawn out, then Illustrator crashed and I lost the lot. The deco theme currently looks like this:
...which would give potential for a very linear design theme, but I need to work on it to make it easier to read.
Thinking on.
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